Rihanna arrived as a dancehall singer known for her looks and her hooks. Years later, the Barbados born and raised babe has transformed herself into a first-class diva and queen of hip hop. Not everyone would so easily bestow this title upon her, but considering just how busy she is with a new album, new tour, and new way to make headlines with Chris Brown, Rihanna tickets are going to be the most sought in 2012 and 2013.
The new album is intriguing on a number of levels. First, from a personal perspective it represents her confidence in herself and her ability to ignore the media. That is quite a grand statement? But, the album’s title is Unapologetic. Her PR team is more than happy to tell the tale of a celebrity expressing herself and telling the world that she will do as she sees fits. Well, the one piece missing from this statement is a mention of her relationship with Chris Brown.
Second, the album represents a new stage in her career with regards to her ability as a singer. When Rihanna arrived she had a decent voice great for reggaeton and club hits, even in its unrefined state. Once she signed with Def Jam she began taking vocal lessons from Ne-Yo. Her voice has since been refined and now is commanding and soulful. This has become quite evident in the first single from her the album. “Diamonds” is a song unlike any other in her catalog. It is her first defining ballad and a strong first offering from an album destined to be her fifth straight platinum album and international hit.
Third, she has taken the marketing for the new album to a new level. Rihanna is offering an exclusive edition, the “”Diamond Executive Platinum Box” costs $250 and includes a long list of extras, including a handwritten note, many photographs and images, a flash drive, and a shirt. In addition, before she begins her Diamonds World Tour, she is going to celebrate the 777 Tour, with seven shows in seven continents in days.
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